Do you think social media is cutting-edge? Think it hasn't gone mainstream yet? Think again. Three brands that are making positively brilliant use of social media in their advertising strategies happen to be three of the most white-bread, mainstream, non-exciting brands ever. These brands might make you think of childhood in middle-class middle-America, but they wouldn't make you think of cutting-edge social media campaigns, would they? Think again, again.
The beauty of social media is the conversation. Twitter turned five last week. Five years ago, there was no way these middle-weight giants would be taking consumers' chatter and turning it into national commercials AND publicly mentioning these consumers by name. These middle-of-the-road brands are playing the game perfectly and running a great race. Most importantly, it's real.
Take a look at some of these commercials, and then go tweet something about your favorite brands. You never know, you might get your 15 minutes of fame thanks to a Twitter mention via a television commercial that plays on YouTube and goes viral internationally. It could happen.
Wheat Thins. Surprising tweeters in their real life, bringing the brand to them.
Agency: The Escape Pod
Kraft Macaroni & Cheese. Making a commercial out of a tweet, as artfully as possible with a lightning-fast turnaround.
Agency: Crispin Porter + Bogusky
Old Spice. Holding conversation with real tweeters with "The Old Spice Guy's" surreal machismo.
Agency: Weiden + Kennedy