Thursday, January 20, 2011

When did kids start buying auto insurance? • 16/365 •

Did I miss where kids started buying auto insurance plans? Are they whining and asking their parents to go with the "cool" insurance agency? Just how much say do children have in the insurance buying process? None that I know of. Auto insurance is a serious business, pretty boring and mandated by law. I asked my kids which company they preferred once, and I actually got an answer. They had definite opinions. Isn't it remarkable that they even know the names of insurance companies? It's the advertising. It seems to target children and teenagers more than adults. It entertains more than it informs. Personally, I find it impossible to make a buying decision based on the advertising, fun as it is.

Have fun with these commercials from three of the top auto insurance companies. I'm waiting for them to come out with the "auto insurance happy meal deal" where they give a free toy with every purchase, and maybe a lollypop or a sticker just for getting a quote. Just don't make the free toy something distracting to Mom or Dad while they're driving, okay insurance peeps?

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