Saturday, January 22, 2011

Internet didn't kill the video star, it made video a star • 17/365 •

Evolution is here. Advertising as we once knew it is dead and we are now at the point where even the old school mad men are hip to the new ways. Two-way conversations are in, one-way ads are out. While print is suffering in this time of change, video is blossoming! Traditional broadcast might be in trouble, but video is king of the world on the internet! 

No longer do you have to try to explain something on a page. You're not limited to type and photographs, illustrations and paper. Print's boundaries are gone, and so are even the boundaries of one-way TV commercials. Need to say more than a brochure or business card can? Website. Need to say even more without having people read for an hour? Video on your website. Need to draw people in? INTERACTIVE video on your website. Fantastic!

Enjoy one of my favorite examples of interactive video advertising:

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