Monday, April 5, 2010

Blog as I say, not as I do.

It's easy to to teach, preach, explain and blog about best practices. But just like the cobbler whose children have no shoes, often the blogger and social marketer isn't being very consistent with their own content. 

I've been busy, busy enough that somehow blogging has gone undone for ... omg! Seven weeks? Can it be? How embarrassing. Good people, do not do try this at home. Do not wait seven weeks to pick up a barely-weekly blog again. It's just not done. You'll lose readers' interest, they expect consistency. Keep their trust, blog onward, blog faithfully.

I know this very well, yet I slipped. I have failed to do as I say. Getting back on track, I will employ a method that I preach. For consistent blogging, rain or shine, one word: stockpile. Constantly make notes and compile topics. When you think of something new to blog about, write down as much of it as possible as soon as you get a chance. Where ever you are, send yourself a note on your phone, or keep a notebook within reach at all times.

On those weeks when you're short on time or when current news is not worth commenting on, draw from your arsenal. Have blogs ready to post within minutes. Review and update to make sure they are current, and post. Clickitty-split.

Blog to you next week, over and out!


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